Animated explainer videos are excellent tools for increasing customer engagement. These short, engaging animated videos for business highlight the products, services and solutions offered by a company and uses animated characters to explain a product’s essential features. A wide range of companies have also begun using explainer videos in internal communications as well as for training and onboarding purposes and for making other types of presentations to their staff. The videos commonly range from 30 to two minutes long and can have a powerful impact.

An Excellent Promotional Tool

Animated videos have grown in popularity in recent years for attracting customers and promoting products, services and companies. Nowadays almost every business has animated explainer videos on their websites. The animated videos help to more effectively convey the company’s message through the use of visuals and audio. The animation videos contain a level of dynamism that grabs and holds the customer’s attention. They can be ingeniously used in a variety of different tones, from professional and informative to emotional or funny. The animated explainer videos tend to have a long lasting impact on customers.

Ways To Use Animated Explainer Videos

Introducing Products

For companies with excellent products that have problems presenting them to their target audience, animated explainer videos can help. This innovative visual communication tool can be an interesting way to educate the customer and draw their focus to your product and your brand. The short videos are engaging, easy to follow and understand and can give you an advantage over competing products, brands and companies.

Storytelling Videos

Animated explainer videos can tell the story about your product, service, brand or company in an exciting way using attractive pictures and compelling characters that keep the customer’s attention throughout the presentation. This type of business storytelling can be an influential part of your marketing strategy. The videos can help people understand your message in ways statistics and bar graphs simply cannot. They can also be used to help employees better understand, connect to and work towards specific goals.

Video Infographics

Visuals are the most effective way to reach the present generation of consumers and employees. Video infographics can present facts, figures, statistical data and other important information in interesting ways that help viewers to more quickly grasp and analyze it. Using this medium has proven to be very impactful on consumers. The video infographics generate more social shares and significantly increase SEO performance.

Whiteboard Animation

Animated explainer videos enable companies to convey a powerful message and valuable information using a whiteboard and some simple sketches. This creative information delivery method is cost-effective, can convey complex information more clearly, is easy to use and can be a powerful branding tool. Whiteboard animation helps people better understand ideas and product details faster, easier and more effectively than PowerPoint presentations.

Tutorial Videos

Animated explainer videos are great for training and tutorials. They engage viewers and make demonstrating processes and conveying product information easy. Viewers find the animation interesting and it helps them gain a deeper understanding of the material being presented.

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